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Marketing Support

Beyond advice and planning, Integrow also provides hands-on execution of campaigns and events, promotions and media relations, and deployment of enabling technologies and systems. The marketing support services we provide include both proactive and ongoing support in the following areas:

Narrative marketing:

  • Reach out proactively to media and provide timely media-relations management.
  • Identify and coach interview candidates among the client’s team and loyal customer base.
  • Identify, qualify, prioritize and facilitate speaking and publishing opportunities to establish the client as an industry expert.
  • Media tracking: monitoring of client media coverage.

Social and digital media:

  • Extend and amplify the effect of media coverage and published content by effectively embedding excerpts and links in the client’s digital media properties (and those of partners).
  • Assist in the continuous production and refreshment of relevant content on digital properties (website, blogs, social networks, YouTube, etc.).
  • Maximize digital assets exposure through the ethical use of search engine optimization (SEO) techniques.

Community and partnerships:

  • Reach out proactively to community organizations and provide ongoing community-relations management.
  • Identify, qualify, prioritize and facilitate community and trade organizations and event sponsorship opportunities.

Relationship marketing:

  • Create and maintain key constituency databases.
  • Create touch-point opportunities (news, offers, invitations, and other announcements) and maintain optimal communication frequency with key constituencies (including present and former customers).
  • Engage and interact with key constituencies directly and through social networks.
  • Plan and produce educational and client loyalty events.