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Prudential Insurance Company

“Mr. Dayan and his team closely evaluated a proposed partnership with an emerging life-events marketer… [The team analyzed] the company’s business model, their existing products (including the platform, content and usability) future plans and overall competitive prospects based on its core competencies, viability, brand equity and an evaluation of competitive barriers. In addition he provided us with a competitive analysis of alternative business models on the market. He then gave a critical assessment of the suitability of the proposed partner’s current and potential target audience to Prudential’s markets.”

“His advice was critical in the formation of a concrete plan for dealing with a proposed multimillion dollar online joint venture…[H]e is singularly adept at identifying areas where doing business in new ways means doing more business.”

Mr. Robert Conover,  Vice President for Individual Financial Services at the Prudential Insurance Company


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